Ad.point to change tack over local radio markets

Ad.point, a national radio group currently controlling nine radio stations across the country, has announced plans to slow its acquisition program in order to concentrate on improving the current market situation of the stations it manages. This new approach was proposed by representatives of CR Media, the owner of Ad.point. In its original form, the acquisition strategy hoped to form a group controlling 35 stations nationwide over the next three years. "We have a lot to do at our stations in Southern Poland, such as Radio Delta in Bielsko-Biala. Our license in Krakow has to be exploited, and we can improve the market position of Radio Brawo in Ciechocinek. The decision made by the management of Ad.point is reasonable," said Ireneusz Iwanski, a minority shareholder of Radio Wa-Ma in the Mazurian lake district, which is 68.7% controlled by Ad.point. On local markets, the company competes with Agora, which controls 29 stations, and ZPR with 24 stations of the Eska group. (Puls Biznesu, p. 10) A.K.