Advent adds Radio Kolor to its broadcasting portfolio

The American investment fund Advent is negotiating a stake in Radio Kolor. It already has a stake in Radio Zet. Two other investors are also interested in obtaining a stake in Radio Kolor but they have a lot of catching up to do. Radio industry analysts say Advent's investment in Radio Kolor would be a serious threat to Radio Pagoda, since both radio stations target the same audience. Radio Kolor has been trying since last year to obtain licenses to broadcast in 12 other cities: Bydgoszcz, Sopot, Torun, Kilece, Bialystok, Kalisz, Lublin, Olsztyn, Opole, Rzeszow and Zielona Gora. Radio Kolor has a 2% market share making it the seventh largest radio station in Poland. Among local broadcasters, Radio Pogoda is the only station to have a larger number of listeners. (Puls Biznesu, page 5) A.D.