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Advent to increase its investment in new media in Poland

Advent International, one of the largest venture companies in the world with assets of $3.5 billion, is to increase its investment in Poland. To date, its largest investment in Poland has been the acquisition of AT Entertainment, made up of Poland's largest cable operator PTK and digital television company Wizja TV. "We will invest $60 million in Advent Central & Eastern Europe II, and at least 60% of this will be in Poland," said branch president Marcin Duszynski. Advent plans to invest in four areas: media, IT, pharmaceuticals, and chemicals. Of the $36 million slated for Poland, about $7.5 million will be spent acquiring internet enterprises. Advent is in talks with several unnamed companies. It is thought that Poland.com may be one of them. (Puls Biznesu, page 1, 9) M.M.

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