Advertising agencies say market will grow, along with the economy

"Along with economic growth, funds assigned to advertising will increase," said Magdalena Marzec Mroz, public relations manager at Grey Warszawa. "The role of new media will grow, for example, the Internet as an advertising vehicle." She also predicted an increasing number of commercials being produced in Poland, instead of adapting foreign spots. Malgorzata Galek, account director at Bates Saatchi & Saatchi, cited the importance of several new television stations on the Polish market and the battle between the two GSM operators. (Prawo i Gospodarka, page 6)