Advertising industry to lose PLN 1 bln

According to Marek Żołędziowski, president of the Group One advertising company, the advertising market in Poland will shrink by 10 percent in 2020, i.e. about PLN 1 billion. This is an optimistic variant. In an interview for the economic daily newspaper,’Puls Biznesu’, he said that if the economy is frozen in the fall, "a cure for the virus could prove deadly."

"We can slowly start measuring the effects of a pandemic.