Advertising market remains in doldrums claims report

There is no end in sight to the recession on the domestic advertising market. According to research by Expert Monitor, the biggest losers turn out to be the leading newspapers. Moreover, television and radio fare only slightly better. The revenues of television companies from commercials amounted to zl. 4.56 billion after the first three quarters of 2002. Polsat is the market leader with income totaling zl. 1.27 billion with Polish National Television (TVP) in second place with zl. 1.2 billion. The biggest jump was recorded by TVN, which increased its revenues from this source to zl. 1.01 billion - a rise of 20% . However, according to specialists, the real income of broadcasters has shrunk. Rafal Grosik from the advertising office of TVP said that the position of TV companies is far better than that of other media where the decrease is far more substantial. On the radio market, RMF FM and Radio Zet still dominate with a 57% market share and revenues totalling zl. 300 million. "Press editors seem not to have noticed the recession, as they have very strict price lists and the advertisers turn their attention to television, which is becoming cheaper," said Bierzynski. (Puls Biznesu, pp. 1, 11) M.M.