Advertising market slowly moving to programmatic model

Companies spend more and more money on advertising bought in the so-called programmatic model. Only in 2019, they spent as much as PLN 955 million on it in Poland – by 22 percent more than a year earlier, according to the latest report by Interaktywnie.com.

In the first half of 2020, the value of the entire advertising market in Poland amounted to PLN 4 billion, which means a decrease of 15.3 percent y/y.