Agency: Poles prefer outdoor ads to those found on TV and radio

Also, broadcast ads are thought to be less reliable as the same messages on billboards or at public events. The agency's data also show that Poles spend more time on outdoor activities than those of other Central and Eastern European nations. Polish consumers are characterized as optimistic, independent and eager to fulfill their needs. About 22% of Polish respondents were described as optimistic and 23% were depicted as engaged in the current changes. Only 7% were considered to be pessimistic about their lives. '"Eastern and Central Europe is a region with the highest economic growth and large investments," said Josh McQueen, Leo Burnett vice president. "Consumer characteristics change very quickly, much quicker than in the stable markets of Western Europe." (Prawo i Gospodarka, page 14)