Agora estimates the advertising market to grow by approx. 8-11% y/y in 2021

Agora estimates that the advertising market in Poland will grow by 8-11 percent y/y in 2021, the company said. The traditional press will be the only segment in which ad spend value will shrink throughout 2021. This decrease may amount to 9-12 percent compared to 2020. In cinemas, due to the longer than expected closure of cultural facilities, the growth dynamics will be lower than the company expected and will amount to 6-9 percent.

“The second quarter of 2021, apart from…