Agora plans to invest in outdoor advertising, with AMS a likely target

Agora, publisher of the Gazeta Wyborcza daily, is still interested in investing in the outdoor advertising market, and plans to look into the new offer due to be addressed to potential investors by outdoor advertising agency AMS in September. According to Joanna Bazynska, director of investor relations at Agora, the company does not want to resign from that segment of the market, despite the slowing of economic growth. In the middle of next month BB Investment, the major shareholder in AMS, will announce the conditions for the sale of the leading domestic outdoor advertising agency. Over the next three years, Agora plans to spend zl.1.5 billion on investments, in areas that include the TV market and specialist magazines. The takeover of AMS, if concluded, would be the biggest investment by Agora this year. (Prawo i Gospodarka, p. 15) P.W.