Agora suffers increased competition after loss of Europlakat deal to Stroer

Agora has made a zl. 5 million profit within the last three months, which is an unsatisfactory result, especially in comparison with last year. It came as no surprise, though, as the advertising business is undergoing a crisis and no signs of recovery are to be seen. The crisis is attributed to a contraction of market demand and to increased competition on the part of public television. Television has taken over the most profitable advertisers, that being the major reason for the downturn in the advertising business in other media such as newspapers and outdoor advertising. Despite the above trouble, Agora is planning new investments, after it failed to reach a final agreement with Europlakat, a potentate in Polish outdoor advertising. The latter was sold to the Austrian concern Stroer last week. (Gazeta Wyborcza, p. 25) K.Z.