AmRest to launch Starbucks in Serbia

WSE-listed restaurant operator AmRest announced the plan to launch the Starbucks brand on the Serbian market, with the first outlet in Belgrade, the company said in a market filing. “With great enthusiasm, we are introducing our brand to the Serbian market and we are happy that Belgrade residents will soon be able to get to know the unique experience of Starbucks. Serbia has a rich culture of drinking coffee, and we want to be part of it, so we will create a place where you can enjoy coffee the best quality and experience the exceptional passion of our baristas,” said AmRest CEO Adam Mularuk. AmRest is the exclusive operator of Starbucks in the CEE region and has been a part of its portfolio since 2008.