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AMS advertising to merge with Mercurius and Adlite

The advertising company AMS is contemplating a merger with its associate firms Mercurius Poznan S.A. and Adlite S.A. A final decision is expected during a shareholders' meeting slated for June 19. Mercurius Poznan was a subsidiary of Mercurius International up to November 1999. With its seven branches, Mercurius Poznan is proprietor of billboards in seven major cities including Warsaw, Krakow and Lodz. Adlite is owner of over 1000 poster boards mainly in the Tri-city region. AMS shareholders are also expected to table a strategy on how to cover the 1999 loses of about zl. 42.6 million incurred last year. According to analysts from brokerage house Dom Makerski BOS S.A., the company could earn up to zl. 14 million in net profits this year following its reorganization. (Rzeczpospolita, page B3) S.M.

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