Approx. 30% of Poles do e-shopping at least once a month

About one-third of Poles do e-shopping at least once a month (30% of respondents), and 46% declare their willingness to buy online more often if they secure lower prices than in stationary stores, according to a report by PKO BP, the Foundation of the Institute for Market and Social Research (IBRiS) and the Sustainable Technology Forum.

“Currently, according to data from the Central Statistical Office (GUS), only a dozen or so percent of entrepreneurs from the SME sector take advantage of the Internet technologies used in retail. In this situation, it is consumers who can use new platforms and communication methods, including social media such as Instagram, to be a driving force for change in the domestic e-commerce business,” said Marcin Duma, the president of IBRiS.

The study also showed that 23% of Polish consumers shop online at least once every six months and that 50% of those respondents who shopped online in the last six months used a banking application on their phone or tablet for payment.

(ISBnews)