Are national opportunities lost due to uncoordinated promotional activities?

Promoting Poland abroad appears to be in a mess ensnared in bureaucratic interests and inertia. Three ministries and several other institutions are trying to do their best, but without any coordination between them. A good example of the promotional disorder is the fact that there are several different logos used to promote the country, which at best creates a blurred or confused image of what Poland has, or is trying to offer to the European Union. While budgets are almost always a sensitive issue, there does not seem to be a shortage of money. The Economy Ministry has zl. 62.8 million this year to promote exports and to attract foreign investors, the Culture Ministry will spend zl. 16 million to promote the nation and its arts, while the Foreign Ministry has zl. 16.5 million to help Polish Institutes abroad and promotional activities in embassies. This totals almost zl. 100 million, a sum that could be well used by a professional marketing agency to prepare a long-term and efficient campaign across the entire EU. (Rzeczpospolita, pp. A1, A4) A.D.