Asahi sees a potential for Czech and non-alcoholic beer in Poland

Japanese Asahi Breweries Europe Group (ABE Group), owner of breweries in Tychy, Poznań, Białystok, and other Polish cities,  sees the potential for increasing the share of Czech and non-alcoholic beers in Poland. It also wants to be the leader in the craft beer segment. ABE Group estimates that by 2025, the share of craft beers in Central Europe will grow to 10 percent. The greatest growth potential is seen in India pale ale beers (25 percent of the entire segment). ABE Group also sees the growing interest in Czech beers on the Polish market. Its flagship product Kozel recorded over 100 percent sales growth rate per year. Overall, ABE Group does not expect major changes in beer consumption by Poles this year, but a slight increase in volume is possible.