Bah, Humbug
This year's tree at Plac Zamkowy in Warsaw's Old Town, pictured above, pays tribute to foreign television networks available through satellite and cable transmissions, while a few streets away Daewoo Electronics claimed the panels under another tree for its own.
While they may be festive, some say yule trees might not be the best advertising tools.
"Historically, they do not provide a very effective advertising medium," says David Williams, managing director of Warsaw's Saatchi & Saatchi. Though a lot of passers-by look at the trees, you still have to make the advertising effective, he says.
While they may be festive, some say yule trees might not be the best advertising tools.
"Historically, they do not provide a very effective advertising medium," says David Williams, managing director of Warsaw's Saatchi & Saatchi. Though a lot of passers-by look at the trees, you still have to make the advertising effective, he says.
