Bank Handlowy name change heralds wider tendency in banking sector
Bank Handlowy w Warszawie (BHW) changed its logo yesterday, marking the
start of a serious wave of name-changing which is about to sweep across the
banking sector. The new BHW logo is that of Citibank Handlowy, but the
change in logo does not necessarily mean the name of the whole company will
change. So far, all retail BHW outlets have used the Citibank logo, whereas
the corporate ones operated under the name of BHW. Several other banks
including BPH PBK, LG Petro Bank, Amerbank and possibly BIG BG are following
suit, declaring they will also change their names next year. The change in
LG Petrobank comes in wake of the withdrawal of the Korean investor from the
firm and its takeover by Scandinavian Nordea. German DZ Bank controlled
Amerbank, which has retained its name while it is being restructured, will
also see its name changed to that of its owner. BPH PBK, the biggest bank in
the whole HVB German group, will have the right to choose its new name
itself, and said it will consider possible changes next year. All of the
aforementioned banks refused to disclose details concerning the cost of
these operations. (Puls Biznesu, p. 7) J.K.