Bartex expects domestic wine sales will surpass last year's total by 20%

Paproa-based wine producer Bartex intends to reach approximately zl. 150 million in revenue from the sale of domestic wine this year, zl. 25 million higher than last year's figure. The company plans to achieve its goal without investment in bottling equipment or its distribution network. "The wine market is not very dynamic in Poland, but we hope to reach a 20% increase in sales over last year," says Bartex president Bogdan Bartol. According to wine industry specialists, Poland's integration with the European Union is not promising for domestic wine producers, since the EU is unwilling to buy Polish wine. Thus, after Polish admission to the EU, only firmly established wine producers will survive, and small wine firms will likely go bankrupt. (Puls Biznesu, p. 9)