Belvedere vodka partners with James Bond

Polish-made Belvedere vodka (owned by French LVMH Group) is partnering with Sony Pictures Entertainment to be featured in the next movie of the James Bond franchise. Belvedere will be 007 spirit of choice in Spectre, which is tentatively scheduled to hit theaters in November 2015. The deal includes not only product placement in the movie, but also limited editions of Belvedere vodka with 007 insignia displayed on the bottle and the MI6 headquarters instead of the Belvedere Palace. James Bond, whose trademark drink is vodka martini has had product placements deal in the past, including Smirnoff vodka and Heineken beer. According to Belvedere president Charles Gibbs this will be “the brand’s biggest marketing push to date.”