Bidders to protest result of TPSA media planning tender

The biggest Polish media houses will protest the result of a tender for planning the advertising campaign for Telekomunikacja Polska S.A. (TPSA). The result of a tender was made public at the end of July. Nine media houses, including some of the biggest in Poland, were competing. However the tender was won by Remedia, a small, unknown firm, employing only seven. That company is to have a chance to manage an estimated advertising budget of zl. 100 million. The competitors are considering the possibility of a public protest about the unclear rules of the selection process. Jaroslaw Roszkowski, one of Remedia's owners, is convinced that their presentation was simply the best. He is considering proposing TPSA show the presentations of all competitors to dissatisfied companies. In his opinion it would solve the problem. TPSA marketing manager Marcin Szewczyk, says the offers of four competitors were highly evaluated and it was decided that Remedia, as a small company, is able to involve all its potential in that campaign. (Gazeta Wyborcza, page 14) A.D.