Biedronka is the most popular retail chain in Poland – report

According to a report compiled by Market Side, 85 percent of Poles visited the discount Biedronka chain at least once a month. Second on the list is another discount chain Lidl, which was visited by 52 percent of the respondents. Kaufland was third (34 percent), Auchan fourth (30 percent), while 26 percent visited non-affiliated stores. When it comes to shops where Poles do most of their grocery shopping Biedronka is also the leader, with 46 percent saying that they do most of their shopping there. Lidl is the distant second with 9 percent of the respondents picking it as the place they do their shopping in, and Kaufland was third with 7 percent. The report also indicates that Poles shopping preferences changed since a similar report was done 5 years ago. Back then, an average Pole visited only 2.5 retail chains per month, now that figure grew to 4.1. The difference comes from retail chains increasing the number of their outlets and now Poles simply have more options in their close proximity so they can pick and choose where they buy which products.