Biedronka the go-to store for 47% of Poles – survey

Nearly half (47 percent) of shoppers said that Biedronka is their primary source of FMCGs, up from 45 percent in 2016 and 44 percent in 2015. Altogether, discount stores were the go-to FMCG retailers for 55 percent of shoppers, according to research firm GfK’s survey. Kaufland was the primary place for FMCG shopping for 7 percent of shoppers, while Auchan, Lidl, Carrefour and Tesco all accounted for 5-6 percent each, with Auchan and Carrefour recording the biggest increases. Biedronka also enjoyed the most loyalty among its customers, as three-quarters of its shoppers said they visit the chain at least once every 2-3 weeks. For other retailers occasional shoppers accounted for the majority of their clients. In the case of Lidl and Kaufland, approximately a quarter of shoppers were regular customers.