Billboards' ability to attract attention is to be revamped

The largest outdoor advertising company operating in Poland AMS S.A. has started to destroy or relocate about 1000 of its billboards for the simple reasons that they were not in a good location, were too small to be seen clearly, and thus not selling well. AMS is developing a network of larger and more modern-looking billboards to replace them.The billboards that will be destroyed or moved represent about 5% of AMS's billboard-network. President of AMS Tomasz Kawka says this move, which is costing about zl. 340,000, will increase the effectiveness and sales of the company. Currently AMS owns one-third of all billboards in Poland. (Gazeta Wyborcza, page 27) M.M.