Black Friday price levels only 1.3% lower – Deloitte

During Black Friday online stores lowered the prices by an average of 1.3 percent compared to the level from a week earlier, November 17, according to a report prepared by Deloitte in cooperation with Dealavo. Price levels of 150 goods in 800 internet stores were analyzed. On Black Friday (November 24), prices of about 30 percent of these products were indeed reduced compared to a week earlier, 71 percent remained unchanged and prices of 8 percent of products increased.