Bols gives up on pursuing Belvedere vodka maker, two bidders remain
Dutch vodka producer Bols has withdrawn from the privatization process of
Polish distillery Polmos Zyrardow, leaving just two bidders in the
running. They are the French Belvedere Group and Philips Beverage. Bols
reportedly backed out because of uncertainty surrounding Polmos Zyrardow's
rights to the exclusive Belvedere vodka trade mark. Belvedere has a strong
position on the American luxury alcohol market and analysts say that the
trademark alone accounts for half of the company's value. Bols'
representatives claim that they were denied information which would enable
them to value the Polmos and assess the risk involved in its
privatization. (Prawo i Gospodarka, p.4) A.Z.