Bols warns Newsweek to withdraw poisoned vodka story
Unicom Bols Group, producer of Bols vodka, threatened the Polish edition of
Newsweek with a law suit in reaction to an article titled "Forty percent
poison" published by the weekly. In the article the magazine said that the
mafia have pushed 3 million Bols and Absolwent-labelled vodka bottles into
the market, which allegedly contain the poisonous alcohol - methanol.
According to Tomasz Wroblewski, Newsweek editor-in-chief, Unicom Bols Group
requested that Newsweek recall all the issues which are already on sale, as
well as cancel advertising and Internet articles referring to the story.
"There is very little we can do because the entire print run has sold out,"
said Wroblewski, who also claimed that Bols is behind the mass purchases of
the latest issue. Spokesperson for the Unicom Bols Group, Irena Jaworska,
declared that the company will file a law suit against Newsweek requesting
multi-million zloty compensation for undermining consumer confidence in the
brand name. "Information in the media about these 3 million vodka bottles
entering the market is groundless and is misleading consumers," Jaworska
told Rzeczpospolita. She added the company will take action against illegal
distilleries if any counterfeit vodka bottles bearing Unicom Bols Group
brand names are found. (Rzeczpospolita, p. A5) M.T.K.