Brand24 mulls IPO

The shareholders of software firm Brand24 changed the company’s status in a move aimed at prepping the company for the stock debut on the small-cap, alternative NewConnect market, the company announced. “We want to use our current growth to further develop the company. I can confidently say that the capital increase and ultimately going public - specifically the debut on NewConnect - is one of the very seriously considered scenarios on how to raise funds to develop our tool on global markets,” company’s CEO Michał Sadowski said. Brand24 owns a web-based content monitoring tool that allows companies to track messages, build relationships, and acquire customers globally. Its clients include IKEA and H&M, as well as Melania Trump.