Brasilerio
By : Anna Kocinska
Q: Why are you interested in entering the Polish market?
A: We export 50% of our production. Germany, France, Canada and the United States are among our best customers. It's natural that when looking for new markets we try to get into those that are just opening up. Poland, with almost 40 million inhabitants and a blossoming economy, is obviously strategically important to us. But we don't only plan to settle into the Polish market. After we're established we want to reach neighboring countries. We hope to have luck with our first experience in this part of Europe, so that we can enter other markets at the same time.
Q: But what was the first impulse that made you think of Poland as a market for expansion?
A: We analized what other producers in the same sector do and we learned that Italians are very well established on the Polish market and that the Spanish have already arrived here, too. So, being a leader in Portugal, why not try to establish ourselves in Poland? We might be entering slightly late because at first the language was a serious barrier, but now with the help of the AEP I hope we will be able to speed up our entrance to Poland.
