Brau Union Polska to concentrate on branded beer

Brau Union Polska, the fourth largest beer producer in Poland, intends to invest around zl. 60 million this year. "For the time being we are going to invest to ensure that production capacity can be increased, which currently stands as 1.7 million to 1.8 million hectoliter of beer per year. The money will be also earmarked for the improvement of quality, promoting brands, packaging as well as the development of Krolewskie beer," said Brau Union Polska president Werner Jansel. The company's management intends to concentrate on the production of branded beer. "The portfolio of the three brewers, which are part of our group, is a bit broad. We now want to focus on branded beers. We gave up the production of brands such as Dragon and 1410, which are now made in by breweries," said Jansel. Last year the group recorded a net loss. "Our company policy does not allow us to publicize our financial results, but indeed there were no positive results for 2001. Ensuring that the company comes out in the clear within two to three years is my personal challenge," said Jansel. (Puls Biznesu, p. 8) A.Z.