Brewer makes censorship accusation in battle against advertising ban
Kompania Piwowarska (KP), the producer of such leading beers as Lech and Tys
kie, is continuing its battle against the recent ban on beer advertisements.
Yesterday the company began placing covers over its neon signs above pub doo
rs. On the covers was written, "Here was a beer advertisement. Censored!" Ac
cording to KP spokesman Pawel Kwiatkowski, the advertisements could have bee
n removed, but this would have cost money and would have meant that the comp
any had given up its fight against the ban, which he described as legal garb
age. The covers are green and red, corresponding to the colors of Lech and T
yskie respectively. "The presentation of the beers' names was prohibited, bu
t no one banned the presentation of colors or shapes that customers might as
sociate with the beers," Kwiatkowski said. (Gazeta Wyborcza, p. 24) P.J.