Businesses should update strategies due to changes in consumer attitudes

According to the annual Fjord Trends report published by Accenture Interactive, the two years of the pandemic have caused a widespread shift in people's attitudes to work, technology, and the planet, as well as a change in their purchasing habits. Given these factors, companies should change the way they do business.

 "The Fjord Trends 2022 report is a clear signal for business – consumers' lifestyles, interpersonal relations, and the attitude of societies to the environment are changing dramatically. And this means that the business itself will also change. The trends we have identified may be a guide for companies to the new reality, but also a challenge to include in their strategies. Both employees and customers are becoming individualists. More and more often they choose responsibly – to serve the planet, even at the expense of their convenience. Of course, the importance of digital reality and access to information is growing, and in the report, we already show the concept of the metaverse is becoming a reality. No wonder that after two years of the pandemic, one of the trends emphasizes the role of health and care services, even in companies that do not operate in this sector," Krzysztof Ślęczka, CG&S and Digital Commerce Director, Accenture in Poland, said.

(WBJ)