C&A develops unique strategy for Poland with first store soon to open

Fashion store chain C&A is to open its first outlet in Poland in the next few days. According to Karolina Mizgalska, coordinator of sales for C&A Poland, the Dutch chain has been engaged in very careful research of the Polish market for the past six or seven years. The first store will be opened on August 17 in Wroclaw, with a second to follow shortly afterwards in Poznan. Its first Warsaw outlet will be opened in the spring of 2002. The stores, which will be located in large shopping malls, will have overseas-trained managers. According to Mizgalska, C&A has developed a unique strategy for Poland. Its target customers will, as elsewhere, be affluent younger people. However the age band, at 15 to 35, will be narrower in Poland than in other countries. (Rzeczpospolita, p. B4) P.W.