Candidates spend big amounts on Facebook advertising
22:01
On the election campaign on Facebook in the period from May 23 to June 21 this year, the most spent the committee of Rafał Trzaskowski, for whom it was de facto just the beginning of the fight for the presidency, according to the analysis of Sotrender. Trzaskowski's official profile also boasts the largest involvement of Facebook users, while President Andrzej Duda has the most fans.
As much as PLN 180,000 were spent on Facebook ads over the past month for the Mayor of Warsaw. The amount of PLN 100,000 was also exceeded in the case of advertisements on official profiles with Szymon Hołownia (PLN 140,000) and Andrzej Duda (PLN 110,000). The most paid advertisements in the last 30 days have been published on the official profiles of Andrzej Duda, Rafał Trzaskowski and Szymon Hołownia, who are again the candidates who have the best chance of winning the election.
Among all candidates, the biggest number of Facebook fans has been attracted by the current president, Andrzej Duda (over 720,000). Robert Biedroń came in second and Szymon Hołownia third - both with over 120,000 fewer fans. Rafał Trzaskowski is barely in the fourth place in the ranking and has less than twice as few fans as Duda.
The dynamics of the increase in the number of fans on the profile of the Mayor of Warsaw is, however, the largest - during the audited period the group of fans of Trzaskowski increased by less than 30 percent.
