CCC increases its stake in outdoor-advertising market

American media concern Clear Channel Communications (CCC), owner of Polish outdoor-advertising company Plakanda, has signed acquisition contracts with three other companies. The deal is part of the company's strategy to consolidate its share of the outdoor-advertising market in Poland. Under the agreement, CCC will take over IdeaPiu' and Outdoor City Marketing. The consortium will also purchase a further 50%-stake in Media Rail to become sole owner. CCC is awaiting Interior Ministry approval and plans to incorporate the three companies under the Plakanda name. It will then own 19,000 outdoor-advertising sites. "We will control 20% of the market and estimate we will have turnover of about zl. 85 million this year," said Plakanda chairman Bogdan Gumkowski. (Puls Biznesu, page 11) J.K.