CCC to spend $100 million on ad-bearing street furniture

Clear Channel Communications (CCC), one of the world leaders in outdoor advertising, plans to spend up to $100 million on setting up a system of so-called street furniture in Poland. The system would comprise bus shelters, kiosks, public toilets, benches and trashcans, all designed to carry advertising. "The Warsaw market is the most important for us, but we are also interested in Gdansk, Krakow and Wroclaw. We have held initial talks with Szczecin as well," said Kalina Janicka, president of CCC's Polish subsidiary, Plakanda. The management of Adshel, the CCC subsidiary dealing with street furniture, has already held talks with the Warsaw authorities on establishing toilets, benches and trashcans. Adshel's plan is to obtain permission to set up the street furniture in return for being granted the right to feature its advertisements on the facilities. (Puls Biznesu, p.3) T.J.