CI Games to focus on smaller games

WSE-listed video game developer CI Games has released its latest strategy with focus on smaller projects. After the failure of its latest so-called AAA title (an industry term describing video games with big budgets) Sniper Ghost Warrior 3, the company has decided to switch its focus to a smaller scaled titles. “The AAA gaming market is dominated by ever-more expensive productions with very high marketing and production budgets. Low-end projects, in terms of budgets and production, can achieve high sales if the quality is good and it follows the market trends,” the company explained in its 2017-19 strategy update. The company also plans to focus on digital sales, strengthening its presence in selected markets (including China) and develop the mobile version of some of their titles, starting with Sniper game to be released later this year.