According to analysts from Media Watch, tobacco companies spent about
zl. 137 million on outdoor advertising in 1999, which amounts to 25% of
the total spending on this kind of advertising in Poland, making them
the most important customers in this market niche. The second biggest
spenders are brewing companies, with pension funds third. When the new
bill prohibiting tobacco advertisement comes into effect next year, the
breakdown of product share in outdoor advertising will follow Western
trends. In Germany, for example, the top advertisers are alcohol
producers, while in Spain car manufacturers win out.The leader in
outdoor advertising is AMS from Poznan, which holds a 31.8% share.
Europlakat is second with 12.3%, and Stroer group third with 12.2%.
(Prawo i Gospodarka, pp. 1, 2) M.M.
