Citibank takes 6 mln. zl. in ad money to new firm

J. Walter Thompson/Parintex prepared the bank's first advertising campaign in Poland. Tomasz Kazmierowski, Citibank marketing director, said the bank switched due to "advertising services' globalization." Citibank plans to spend 6 million zl. for credit card advertising in 1998. According to IMAS research firm, the bank's ads are known by one-third of middle-class consumers in Poland. (Gazeta Wyborcza, page 29)