Clean composition higher and higher on the Poles' shopping list

Last year, many Poles had to slow down. What we put in the basket when shopping began to count again, and everyday care for health became something obvious. The awareness of the importance of simple composition and the trusted origin of products is higher today than ever before.

Poles value tradition, especially food produced using traditional methods. Real, homely, natural – such nicknames guarantee greater interest on the part of buyers. Research shows that in 2020 it sold 30 percent. more organic food than the year before. This tendency has been visible for many years, and after all, the sector of vegetarian and vegan products started here several years ago from a really symbolic level.

A characteristic leaf on a green background confirms that the product was made in accordance with the principles of European organic farming. The introduction of such markings has systematized the situation on the market. Thanks to this, the company, in the light of the law, cannot write that the product is ecological, organic or bio, if it is not actually certified.

"Honesty is the basic element of communication with customers. Of course, it is much easier to be honest if we have nothing to hide. Consumer awareness is constantly growing and it is not easy to deceive them. in which it is worth being honest," Kamil Rabenda, president of Soligrano, noted.

(WBJ)