Coca-Cola believed to be looking to buy Multivita mineral water enterprise

Coca-Cola is considering buying from Multico shares in the Multivita mineral water enterprise. Coca-Cola Beverages Polska sought due diligence in Multivita, but they did not comment on the potential transaction. The problem is that Zbigniew Jakubas, the owner of Multico, has already sold 50% of Multivita shares to Wadowice-based Maspex. Coca-Cola might not want to share the company with another investor. Krzysztof Pawinski, co-owner of Maspex and its chairman, said that his company had the right to appoint member of the management board and prepare Multivita's policy as well as the right of pre-emption for its shares. This might not worry Coca-Cola, as according to Zbigniew Halat from the National Chamber of Commerce (KIG) Coca-Cola is only looking for a good source of mineral water. (Puls Biznesu, pp. 1, 7) A.D. Proliferation of free newspapers combined with battle for advertisers New investments are being made in the free newspapers market. Agora which prints the daily Metro has launched an issue for the Katowice area and has tripled the print run of its Warsaw issue, while 4Media has started to print its Gazeta Bezplatna in Lublin. Dorota Nowak, a spokesperson for Agora, said they were planning to start a new free newspaper in Bydgoszcz, and Monika Sarnecka from 4Media announced that in two months Gazeta Bezplatna would appear in another three cities. The free press market in Poland is developing very fast and is seen as highly profitable. Agora entered the sector in order to win back advertisers for the local press. Polska-press acted with the same considerations when it launched its free weekly called Nasze Miasto in Krakow, Poznan and Wroclaw last October. Wanda Rapaczynski from Agora believes that free newspapers will not stop people from reading serious papers, but it poses a major threat for local advertising markets. (Rzeczpospolita, p. B3) A.D.