Colgate Palmolive gets rights to two Polish toothpastes

According to market research performed by Gfk, BL has a market share of 19.6%, second behind Procter & Gamble, manufacturer of the Blend-a-med toothpaste. Colgate is currently in third position with 17.3% of the market, but after adding the two Polish brands it will probably become the leader on the market. Colodent and Fluorodent will continue to be manufactured in Poznan by BL under Colgate's supervision until the year 2000. Colgate Palmolive will distribute the toothpaste, the price of which will not change in the near future. (Gazeta Wyborcza,page 24)