Companies increasing their involvement in social campaigns during pandemic

The just-published report shows that increased CSR actions also translate into measurable business benefits.

"Joint commitment to help is an opportunity for new partnerships between companies and business cooperation," the author and originator of the study, Tomasz Smorgowicz from Studio 102, an expert at the WSB University in Gdańsk, said.

As shown in the report "100 companies, organizations and initiatives that took social action in response to the Covid-19 pandemic in 2020", the most frequently supported by the business group were medical services (80 percent of aid was directed, among others, to hospitals), consumers (65 percent), company employees (24 percent), other entrepreneurs (22 percent), and education (16 percent).

"The year 2020 was unique in this respect. We observed many new initiatives, and they were most often caused by the Covid-19 pandemic. Over 80 percent of the companies we included in the report, increased their effectiveness compared to last year and made more than one additional social action related to the pandemic, and 75 percent of them implemented more than one such action," Tomasz Smorgowicz emphasized.

The survey shows that companies usually make donations, but most combine financial aid with direct actions.

"Social actions took very different forms. Actions aimed at those groups that support society in fighting the pandemic dominated, but as much as 53 percent of the actions that we observed during the study were helping people affected by the pandemic," expert WSB clarified.

(Newseria)