Business Paid
Companies now need to care more about quality
01:24
As many as 74.3 percent of consumers say that quality is a decisive factor in their purchasing choices. It is followed by the price and country of origin of the product – this is what results from the research conducted in 2019 by ASM Center for Market Research and Analysis. It is not surprising then that companies pay special attention to the quality of manufactured goods, thus building the brand's reputation.
This article is for subscribers
Warsaw Business Journal subscribers get the full archive (12,248 articles going back to 1995) and the print edition.
SubscribeOr try Poland A.M. free for 7 days, the daily briefing, or see all plans and prices.