Companies to invest 50% more in digital marketing

According to Nielsen's recently published 2022 Marketing Report, pt: "Era of Alignment", despite the turbulence and apparent market withdrawal in 2020, brands are re-balancing their marketing efforts. The advertising market expects a global growth of 9,7% and some digital channels, such as TikTok and Instagram, could increase promotion spending by as much as 53%.

"Since the pandemic, when we all started spending much more time in our homes, we have seen an increase in advertising spending in…