Consumer watchdog issues recommendations for influencers

The Office of Competition and Consumer Protection (UOKiK) issued recommendations for influencers regarding the marking of advertising content on social media. The document includes, among others definitions, regulations, and examples of marking advertisements on various online platforms, such as Instagram, Facebook, TikTok, and YouTube.

All content containing advertising, for which influencers received a material benefit, should be clearly marked as advertising material and indicate the promoted brand, UOKiK said. The consumer watchdog reminded that a penalty of up to 10% of revenue may apply for not labeling commercial content properly.