Customer behavior undergoes significant metamorphosis

93 percent of management expects a change in consumer behavior, according to Kantar data. Meeting customer expectations is no longer enough. In today's world, one should stay ahead of them by focusing on delivering positive experiences and emotions. Companies that know and understand their customers record growth and increase revenues.

Bringing the voice of customers to the organization and placing CX at the center of digital transformation is the way to victory - this is the conclusion of the…