Cyfrowy Polsat expects the ad market to return to growth in Q4

Pay digital television platform operator Cyfrowy Polsat hopes the Polish ad market will return to growth n the fourth quarter and sees its own performance on the market as "relatively good," CEO of the group's TV unit Telewizja Polsat Stanislaw Janowski told a conference.

Cyfrowy Polsat will keep investing in its content and will make sure the costs stay under control and are adjusted to the situation in the ad market, Janowski added.

The company’s management board member Katarzyna Ostap-Tomann said that  Cyfrowy Polsat aims to achieve a stable nominal EBITDA in the third quarter, while the EBITDA margin itself is of secondary importance. In the second quarter, EBITDA declined to PLN 893.3 million from PLN 1.14 billion a year earlier.

(PAP, ISB News)