17:21 20 July 2026
Czech e-shop 4camping expanding presence in Poland
Czech outdoor retailer 4camping is expanding rapidly in Poland, now its fourth-largest market among 14 European countries. Since launching its localized online store in January 2024, the company has sold more than 200,000 outdoor products in Poland, including over 40,000 items from its private-label brands Zulu, Warg, and MOOA. Strong online demand led 4camping to open its first Polish physical store in Kraków in October 2025. The location has improved regional e-commerce conversion rates and attracted customers who prefer to try on clothing and footwear before purchasing.
The store’s success has confirmed the effectiveness of the company’s omnichannel strategy and is paving the way for additional locations across Poland.
