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Daewoo-FSO restructures in bid to maintain market share

In the first four months of 2000 Polish-Korean car manufacturer Daewoo-FSO Motor's market share fell to 21% from 28% at the end of last year. The company is trying to maintain its position through consolidation. Daewoo-FSO management and marketing director Miroslaw Osip says that in March of this year the commercial functions of Daewoo Centrum, which include sales, marketing and service, were incorporated into its Zeran factory. "The changes will result in increased sales effectiveness," said Osip. The sale of the parent company Daewoo Motor Company will cause further changes. Daewoo-FSO president Choon Sik Yoo says the likely candidates for the transaction are Ford and General Motors. (Puls Biznesu, page 7) A.Z.

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