Daewoo-FSO restructures in bid to maintain market share
In the first four months of 2000 Polish-Korean car manufacturer Daewoo-FSO
Motor's market share fell to 21% from 28% at the end of last year. The
company is trying to maintain its position through consolidation.
Daewoo-FSO management and marketing director Miroslaw Osip says that in
March of this year the commercial functions of Daewoo Centrum, which include
sales, marketing and service, were incorporated into its Zeran factory. "The
changes will result in increased sales effectiveness," said Osip. The sale
of the parent company Daewoo Motor Company will cause further changes.
Daewoo-FSO president Choon Sik Yoo says the likely candidates for the
transaction are Ford and General Motors. (Puls Biznesu, page 7) A.Z.